As construction projects become more complex and data pours in from CRMs, accounting tools, site logs, and sensors, traditional systems can’t keep up. A Data Lake helps centralize all this scattered information, making it easier to uncover insights, reduce delays, and improve profitability. This article simplifies what a data lake is, why it matters for construction, how to get started, and what challenges to expect—so decision-makers can see the real business value behind it.